How to create promotions and coupons in Seller Central

Running promotions and coupons on Amazon is a great way to attract more customers, boost sales, and improve product visibility. Whether you’re launching a new product, competing in a crowded category, or preparing for a seasonal sale, offering discounts can give you an edge.

Amazon allows sellers to create various types of promotions, including percentage discounts, buy one get one (BOGO) offers, and coupons. In this guide, we’ll walk you through the step-by-step process of setting up promotions and coupons in Amazon Seller Central. If you need expert assistance, working with Amazon consulting services or professional Amazon seller services can help optimize your promotional strategy for maximum success.

Why should you use Amazon promotions and coupons?

Amazon’s marketplace is highly competitive, and shoppers are always looking for the best deals. Running promotions can help you:

• Increase conversions – Discounts encourage customers to buy now instead of later.
• Boost organic rankings – Higher sales velocity can improve your product’s position in search results.
• Attract new customers – Coupons and promotions make your products more appealing to first-time buyers.
• Clear out inventory – If you have excess stock, promotions can help move products faster.

Now, let’s look at how you can set up different types of promotions and coupons in Amazon Seller Central.

How to create promotions in Seller Central

Step 1: Log in to Seller Central

Go to Amazon Seller Central and log into your account. Navigate to Advertising > Promotions in the top menu.

Step 2: Choose your promotion type

Amazon offers several types of promotions. The most common ones include:

• Percentage-off discount – Offer a specific discount (e.g., 10% off).
• Buy One Get One (BOGO) – Give a free or discounted item when a customer buys a certain quantity.
• Free shipping – Provide free shipping for orders over a certain amount.

Step 3: Set up the promotion

After selecting the type of promotion, configure the details:

• Select products – Choose the ASINs you want to include in the promotion.
• Define discount amount – Set the percentage or fixed discount.
• Set start and end dates – Make sure your promotion runs during key sales periods.
• Customize claim codes (optional) – You can create single-use codes for exclusive deals or group codes for broader promotions.

Step 4: Review and submit

Double-check your promotion details to ensure accuracy. Once everything looks good, click Submit to activate your promotion.

How to create coupons in Seller Central

Coupons are another effective way to drive traffic and increase sales. Amazon highlights coupon deals in search results, on product pages, and in the Amazon Coupons section.

Step 1: Navigate to the Coupons section

Log into Seller Central, go to Advertising > Coupons, and click Create a new coupon.

Step 2: Select products

Choose the ASINs that will have a coupon offer. You can add multiple products to the same coupon.

Step 3: Set discount value

Amazon allows two types of coupon discounts:

• Dollar amount off – Example: “$5 off this product”
• Percentage off – Example: “15% off this product”

Choose a discount that makes your offer attractive but still maintains your profit margins.

Step 4: Define budget and limits

• Set a budget – Amazon will automatically deactivate the coupon once the budget is reached.
• Limit redemptions – You can restrict how many times a customer can use the coupon.

Step 5: Schedule and submit

Choose the start and end dates for the coupon campaign. Click Submit, and Amazon will review your coupon before making it live.

Best practices for running successful promotions and coupons

• Offer an attractive discount – Small discounts may not grab attention. Try at least 10-20% off to make an impact.
• Time promotions with major sales events – Run promotions during Prime Day, Black Friday, Cyber Monday, and holiday seasons.
• Monitor performance regularly – Track sales, click-through rates, and redemptions in Seller Central reports.
• Combine promotions with Amazon PPC – Running ads alongside discounts can increase visibility and boost conversions.
• Optimize your listing – If your product page isn’t compelling, a discount won’t help much. Work with Amazon seller services to improve titles, images, and bullet points.

Final thoughts

Using promotions and coupons on Amazon can significantly boost sales and help you stand out from competitors. Whether you’re offering a limited-time deal or a long-term discount, following the right strategy ensures higher conversions and better rankings.

If you want expert guidance, consider working with Amazon consulting services to optimize your pricing, promotions, and overall selling strategy. With the right approach, promotions and coupons can become a powerful tool for growing your Amazon business.